Allison has over a decade of experience aligning consumer-centric strategy and business development to drive a continuous improvement cycle. Prior to joining VCP, she founded a boutique consulting firm, Maiden Lane Consultants, which specialized in applying in-depth behavioral insights to real-world business challenges for Fortune 100 companies.
Allison received an M.A., M.Phil., and Ph.D. in Behavioral Sciences from the Columbia University’s Graduate School of Arts and Sciences as well as a B.A. in Psychology Summa Cum Laude, Phi Beta Kappa from Columbia University. She is an Adjunct Professor of Marketing at American University Kogod School of Business and taught Consumer Behavior and Social Psychology courses at Manhattan College School of Business and Columbia University. She is a published author of numerous peer-reviewed journal articles, and served as an editor for serval marketing journals. She is an active Member of the Columbia Alumni Association, Columbia GSAS, and Columbia College Alumni Association Board.
